How many times have you seen a movie trailer and forgotten the name of it the next day? You go online to search for it but you can’t seem to find the movie with “what’s-his-name” in it anywhere but you can picture the actor in your head. A study conducted by Microsoft Research shows that consumers can process results with images 20% faster than text only results. So it’s clear that images play a big part in helping consumer’s with a variety of search activities.
We have taken this to heart with Bing’s new Visual Search feature announced today as a beta at TechCrunch50. Visual Search is a new way to formulate and refine your search queries through imagery, particularly for sets of results that tend to be more structured. We call these data groupings galleries. Simply go to http://www.bing.com/visualsearch and install Silverlight if you don’t have it already. What you’ll see is an amazing new visual search experience. Visual Search allows you to quickly scroll through the galleries or do a one-click refinement using the quick tabs on the left, which are specifically relevant to the type of results you are browsing through.
Now to find that movie you were looking for, click on “Movies” and scroll through the imagery to find “what’s-his-name.” Now that you found it, hover your mouse over the movie to view details including title, rating, reviews, and how much it grossed at the box office, all right under the search box. Think about how much time you saved using Visual Search.